A great foundation of content marketing, whether you’re dealing with blogs or articles (and just good copywriting in general) is a sturdy conversational tone within your content.  This gives you the ability to snatch up the grammar rules and bend them a little.  Sometimes a lot.  The main point of it is not to generate the perfect thesis for college, it’s to emulate the way people speak – even if there is a dash placed somewhere it...

I had an interesting run-in with someone in Facebook this morning that made me realize that people still don’t “get” social media.  To put it in as few words as possible to explain the situation, I basically had someone run up on me and slap a sticker on my ass essentially turning me into their billboard. I’m not speaking in literal terms of course, since this occurred on Facebook, but it was equally offensive....

In The New Rules of Marketing and PR, author David Meerman Scott wastes no time in telling people that they’re doing it wrong. I’m a straight shooter, and I can appreciate a good quick “stop it, stupid” when it comes from someone who has it right and Scott has it right.  This book takes you through a stream of case studies showing the success of businesses small and large as well as individuals that have applied unique tactics and...

Have you been helpful to a customer lately?  When was the last time you did it through Social Media? Social media isn’t just a channel for firing off content at your consumers or prospects.  It’s far more than a conduit for putting an ear to the ground and learning about your industry.  It also shouldn’t be limited to the digital equivalent of a used-car lot where business and leads is concerned. Companies can gain a lot of value...

We all think we’ve got something interesting to offer, something witty to say, and some spark of knowledge to share.  That’s why we’re blogging and that’s why we’re engaging others in social media.  We feel we’re relevant, along with what we have to say. “Be interesting” is great advice, but it’s certainly nothing new.  We’ve been saying all along that if you want to run a great content marketing campaign then your...