Have you been helpful to a customer lately? When was the last time you did it through Social Media?
Social media isn’t just a channel for firing off content at your consumers or prospects. It’s far more than a conduit for putting an ear to the ground and learning about your industry. It also shouldn’t be limited to the digital equivalent of a used-car lot where business and leads is concerned.
Companies can gain a lot of value when they utilize social media as a method for being helpful. With social media, a business has a chance to highlight professional services as well as the helpfulness, responsiveness and proof of accessibility.
When you work in this manner, you’re providing far more value to those you connect with. Through engagement and dialogue based on a foundation of being helpful and responsive, a rapport ignites that increases site visits, leads and ultimately conversions.
A goal of helping and educating at the forefront in any social media campaign will deliver successful results every time. Here are 5 great tips to make that happen
1. Share High-value resources on social networks
When it comes to content, value rules over all. This means thinking outside the box in terms of resources. It may mean developing your own tool sets, or spending more time to generate in depth research for whitepapers that are far from “standard”.
2. Setup a keyword watchdog
Do some research and establish strings of keywords often used by visitors and other uses who need help within your niche or market. Regularly searching for this content can help you turn up users that are looking for a service that you offer (or answers about a service you offer). Your guidance can help lead them to a conversion
Example: “looking for copywriter” “looking for writer services”
Setup RSS updates from Twitter so that when tweets come in with these keywords, swift action can be taken to make contact with these users.
3. Subscribe to LinkedIn Answers
LinkedIn answers can also be used to establish an RSS feed. Put a feed in place to monitor Q&A sessions among members that relate specifically to your niche. When you see questions that you can answer and provide valuable substance, you can engage the user and provide direction by giving out whitepapers, tools, advice, etc.
4. Provide easy contact means
One of the primary goals for social media campaigns is to generate leads and customer contact – in particular to the website for a business. Not all users want to find answers through the website. Some simply prefer to deal directly with the company. Ensure that visitors landing on a website from a Tweet, Facebook post or other site have immediate access to multiple forms of contact:
- 800 number
- Physical address
- Links to social profiles
- Fax
5. Setup a 24-hour response rule
Part of being helpful means being prompt. As more businesses move into social media, buy cialis online you won’t be the only one employing these tactics. If you wait, another business can and likely will move in to take care of the customer. Likewise, people will eventually the answer on their own or give up out of frustration.
Anytime a prospect or user reaches out through social media, make sure you respond within 24 hours. If you can’t get back to them directly, then pass the information along to a team member who can make the contact.
