Book Review: The New Rules Of Marketing and PR

In The New Rules of Marketing and PR, author David Meerman Scott wastes no time in telling people that they’re doing it wrong.

I’m a straight shooter, and I can appreciate a good quick “stop it, stupid” when it comes from someone who has it right and Scott has it right.  This book takes you through a stream of case studies showing the success of businesses small and large as well as individuals that have applied unique tactics and strategies in the new world of Marketing.  It is a clear display of how people (consumers and businesses alike) have changed as a result of the web.

Business is different, sales don’t work like they used to and new methods are required if businesses want to survive in this new medium.  If you don’t take the new rules of marketing into account, you’re bringing a knife to a gunfight and your competition will make short work of you.

What’s worse is your customers will eat you alive – they just won’t stand for old hat anymore.

Scott doesn’t just paint a picture of a Utopian shopping best price cialis world online.  He gives clear direction on tools and resources that businesses can use to weave themselves seamlessly into various social media channels to both identify consumers through buyer profiles and connect with them.  If that weren’t enough, he also includes an action plan within the revision of this book to help readers leverage his ideas and take their own business to the next level.

The unfortunate thing about marketing and social media is also one of the things that make it so great – it changes constantly as new ideas regularly develop.  This is the only downside to this book, as I already felt like some information was missing based on where the industry is at right now.  With that said, there’s no reason why this book shouldn’t become a staple on the shelf of every marketer – especially new ones.

We all must start somewhere and David Meerman Scott delivers the quintessential text book for the every day marketer.

What won me over was the conversational tone of this book.  Scott reveals in the book that many of the ideas and concepts were tested through his blog and he’s carried the same tone and style into the book.  Not only does it make the book easy to read, but it makes him approachable.  At no point did I feel, as an author, that he was on a pedestal doling out “do this” advice.  As I read through his book (and I did so more than once, and will continue to do so) I felt as if I had Scott sitting in a chair next to me discussing the information and sharing winning tips with me.

The New Rules of Marketing and PR is a must-read for anyone, from peanut to corporate exec, that wants needs to understand the direction marketing is headed