Active recruiting means you’re looking for the right person for a job.  Any  one actively looking to fill seats knows that you can’t throw all your efforts into one location because your prospects may not be at that location.  You need multiple sources.  If you want to find the most diverse crowd to pick from and find those gems than you have to start picking through the far corners of the web, including social media. Demographics...

A good question to ask yourself when you’re looking at social media integration, especially Twitter, is to ask yourself why you’re using it. Do you want to make money? Do you need valuable intel? Want feedback? Need blogging ideas? Want to make your content go viral? Trying to sell something? If you’re trying to push any kind of product through Twitter to an audience, that’s all well and good – as long as you’re doing it in a...

What was once a silly little platform for airing general thoughts and feelings has turned into a massive behemoth… for airing thoughts and feelings.  Of course it goes beyond that now.  Blogs are changing the face of not only publishing but marketing as well. The problem with the web as it used to be was that it was loaded with static pages that were drab, dull and boring.  For the longest time, web sites were seen as an untouchable...

A frequent concern is how people can leverage Facebook for social media marketing.  It’s often seen as a kids site and nothing more than a simple social network.  If that’s the case, then how come so many businesses are finding success there? Many companies and individuals that want to leverage social media are holding back because they fear that Facebook just takes too much time – a limited resource for many of us.  It’s true...

If you want to use social media to build leads and generate some powerful credibility then you should turn to LinkedIn Answers.  This is particularly true if you work within a B2B medium, because no other networks offers the same focus on business. That’s what LinkedIn is after all.  A network of business professionals. It doesn’t take a massive amount of time each day, and you can simplify the entire process using the RSS feed from...