Blogging is a powerful tool for engaging prospects. It has reach, potency, branding power, it can imbue trust and credibility and it’s scalable to virtually any business that gets involved with it.
With that said, it’s got more obstacles than an urban assault training course that can leave the average joe or business owner completely baffled, frustrated and annoyed with the entire concept.
Blogging struggles hit all of us, especially when we’re trying to manage a full time gig or multiple businesses online. There’s always something else to do, emails to answer, calls to make, meetings, conferences, family time – the last thing anyone wants to worry about is stopping.
And having to shut it all down just to sit and write a post? Forget it.
Try not to let blogging struggles bring you down. You’re not the only one that gets burned out, blogged down (ha.) and bored with the concept. We all hit our obstacles and have the same struggles. The important thing is to identify solutions before you start struggling so that when an epic fail is about to fall into your lap you can fix it.
Lets look at some of the more prominent issues that people face in blogging.
Establishing A Blogging Schedule
This is number one on many a list. It’s the main cause for people to give up, lose focus, lose track and ultimately lose interest. It can also cause problems with readers if they have a hard to following your blog because they don’t know when you’re going to post. The solutions are easy.
- Create an editorial calendar so you know what you want to do on a weekly basis, what you want to write about, what topics, what categories, etc.
- Take the time to create content in advance and set it up as a delayed publish. That way your content gets out on the same days every time.
- Check out aggregating feed content or welcome guest publishing to keep information going on your blog.
Getting Ideas For Blogging Content
Often we struggle with what to write about. We aren’t sure what types of categories to cover and we suffer from the worst kinds of writers block. This is one of the most frustrating issues for many when they make the time to blog but can’t settle on anything to discuss or they feel like they don’t have anything to say.
- Check out your competitors and other similar blogs. Don’t copy them, but try to garner inspiration for a post of your own. Just because someone already spoke about it doesn’t mean you can’t speak about it with your own spin.
- Step outside of your cozy box that is your niche. Consider it “taking a breather” by reading content buy cialis that doesn’t pertain to your market or your blog topics. You never know what might trigger a spin on a topic for a new blog post.
- Just start writing something. Anything. Freehand has been responsible for some amazing pieces of work over the course of history, see what it can do for you.
Finding Your Blogging Voice
Many bloggers sometimes feel the need to write in a specific style. Some try to be too journalistic, others too formal or corporate, and some just too silly or off the wall. While those styles are fitting to the right blog and the right person, if that’s not who you are then don’t do that.
Blogging is about being yourself and applying your personality to a niche topic or giving personality to a business. People can tell if your fake.
- Read blogs with different styles and find someone that thinks like you do. Analyze how they turn their thoughts (that are similar to yours) into written content. The closer you identify with what they’re saying the more likely it is that the particular style they use would work for you
- Style and personality can get lost in longer content where people are trying to sound education and sophisticated. Don’t be dumb, honestly. If it doesn’t work for college professors that droned on for hours, what makes you think it would work in a blog post?
Defining these problems and developing your own solution is part of your content marketing strategy for blogging and can increase the success and enjoyment of starting and maintaining a blog to engage your visitors.
Not to mention it’ll help maintain your sanity.
2 Responses to “Overcome The Struggles Of Blogging”
“People can tell if your fake” …. Tom, about that proofreading you mention in one of your blog posts!
Ha! Great catch Scotch.
You called me on it, and indeed we should always practice what we preach.
Thanks for stopping by, I appreciate the comments.