A good question to ask yourself when you’re looking at social media integration, especially Twitter, is to ask yourself why you’re using it.
- Do you want to make money?
- Do you need valuable intel?
- Want feedback?
- Need blogging ideas?
- Want to make your content go viral?
- Trying to sell something?
If you’re trying to push any kind of product through Twitter to an audience, that’s all well and good – as long as you’re doing it in a way that isn’t a hard-sell, hard-ball marketing trick. You want to do it in a way that generates subconscious interest so that people naturally feel motivated to buy from you.
Consider the image you want to portray before you launch a campaign. This image is important because your messages will be structured around this concept or image.
Imagine if you’re trying to take over and dominate a niche like Weight Loss. You would need to have a motivational message that reeks of empathy, positive reinforcement, encouragement, and of course your profile pic shouldn’t be a photo of someone that needs to lose weight.
The image you would portray would need to be one of an ambassador for healthy living and proper diet if you’re peddling weight loss products. The content and posts you’re sharing should be helpful and provide a lot of valuable (free) knowledge on the subject matter. People respond to this type of person because you’re connecting with those individuals and appealing to their subconscious needs.
Every piece of content you want to share should be with purpose. Consider before posting – “Does this match my image”. It’s pointless to share content that doesn’t further your goals within social media with your prospects. That’s like working within the weight loss market and posting tweets about ice cream. It will likely do more harm than good.
Unfortunately people tend to remember the bad posts more than they remember the good, conversational pieces that we frequently share. That’s why it’s important to stay on task, on track and socialize in a way that improves your image and works toward connecting and engaging prospects in a positive way.
While you’re developing the content that you’ll be sharing, remember that each piece of content should have a hook that keeps people engaged. Regardless of how often you post about that content and other events, always try to mix in these 4 elements in your strategy:
1) Make sure you reply to people that talk to you
2) Make some personal tweets so people can feel more attached to you
3) Direct people to other parts of your sales funnel where they can get additional information and more content such as your blog or other social media profiles
4) Share interested content you find on other sites such as YouTube that people might enjoy. You don’t always need to share your own content. Share the content of others to show that you’re not self-centered.
You should constantly be working to build up the image that you’re a thought leader and that you can be trusted. Subconsciously, people will begin to see your credibility and value and over time a rapport will be established that will continue to grow.
Avoid the hard sells, the calls to action, the spam, the self-centered link sharing. Promote best price cialis the people, promote the message, promote anything relevant that will elevate you in the eyes of your followers. This will help develop the trust you need for further engagement and conversions.
