Blogging is a powerful tool for engaging prospects.  It has reach, potency, branding power, it can imbue trust and credibility and it’s scalable to virtually any business that gets involved with it. With that said, it’s got more obstacles than an urban assault training course that can leave the average joe or business owner completely baffled, frustrated and annoyed with the entire concept. Blogging struggles hit all of us, especially...

Before I say anything, let me say that you can turn in any direction on the internet, put your hand out, and you’d be touching a random eBook about search engine optimization. The problem with Search Engine  Optimization (SEO )books is that the majority of them are produced by people that either have very little understanding of SEO (if any at all) or they provide just enough information to readers to make them dangerous.  I’m...

It’s always possible that there exist businesses in the world that don’t jive well with the bulk of the population.  For everything that people do and see there seems to be a niche market and it’s quite possible that not every niche market will do well with Social media marketing. I’d venture to say that there might even be some companies that should run far and run fast from social media.  Those instances are probably rare but...

When we’re “playing around” in social media, we’re not paving roads or connecting consumer driveways to our travel network.  We’re erecting and building entire cities where we want those consumers to move to, stick around and spend their money. Social media, from a “do” standpoint, is one of the most labor intensive moves that a business can possibly make. Part of the reason that so many companies stumble and struggle within...

Where does Facebook stand in comparison to Google?  Is the Social Media Giant that’s boasting nearly 500 million users as of June 2010 ready to pummel the search king? To some that might seem like an odd question, because comparing a social media network like Facebook that’s built on connection and sharing to a network like Google that’s build on search with some other useful perks is a bit like comparing apples to oranges. Is it...