Those companies that have begun dipping their hands into the social media watering hole are being greedy. They’re not letting anyone else in on the pleasure of what social media is all about. They should be treating it like a Democracy – that’s what the internet is all about anyway. Instead of leaning heavily on one position or small group of people, companies should be mining their entire pool of employees both for promotion and for content.
Why close employees off to social media?
Instead, empower them and educate them so that they can do it right.
While there are certain to be a number of employees within your workforce that will respond with disinterest or something along the lines of “I don’t know what to write about”, there will likely be plenty who are happy to share their voice and their ideas to contribute to the company.
If you press the quiet ones who have nothing to write and help them dig into themselves, you (and they) will discover that do in fact have a voice and an opinion that can contribute quite a bit.
Everyone Has A Voice In Your Company
The fact is, everyone has ideas and information, especially the people who aren’t “experts” in a specific field. Why? Because rarely are the experts the ones that are in the trenches doing the work every day. If you want to know what’s going on within the frontlines of a war, in grim detail, you don’t go talk to the general – you go to the trenches and you talk to the soldiers that are dodging bullets. Non-experts, the work-horses, are valuable sources of content within your organization.
They may not consider themselves to be top-shelf writers, but they also don’t spend their time specifically touting their expertise. They simply exist within your organization, and they tend to know a lot about the work they do for you. After all, that’s why they work for you. They’re in a unique position because not only do they understand the position of the organization, they’re about as close as you can get to an “street consumer” without leaving your company.
Their minds tend to work on the level of the consumer as opposed to functioning on the business level because their heads aren’t in the numbers all day. They have a good chance of bringing up ideas and content that will more readily connect with the average buyer or consumer within your market.
They might not be very good at writing – heck cialis no rx they might be terrible writers – but enlisting your workforce in content creation will help them find topics that they know a lot about that relate to your company. You can flesh out these concepts and start adding them to your content or editorial calendar
Get A Sharpener
If you don’t have a single person with a lick of writing talent, then hire someone who can shape the content into something that is real, valuable and digestible. That individual can also help build employees up so that they’re better at creating, writing and building content on their own to become brand ambassadors.
Above all else, don’t stop with content production. Don’t make the mistakes of other companies by fencing in your employees. Let them blog, let them interact within social media, let them spread the message across their networks. The stronger the voice of your employees, the farther your brand will reach.
