There is a vast difference between simply deciding to do something and knowing what to do. That difference separates the winning team from the losing team. There are simply too many people and organizations that jump on the social media wagon simply because everyone else is doing it.
If you simply do what others are doing then you move from being a strategic thought leader to a lemming. By coping and following the herd, you have the potential to get a bit of what everyone else is getting but you’re not likely to get anything new.
It’s also rather simple to mimic the words of another as well as their actions but you just don’t get the deeper meaning and value of what’s being said and offered. You can mimic everything except for what they know.
That knowledge is reflected in how well you do that which you know and understand.
If you do something you know nothing about, the results show poor results that reflect directly on you. You can’t point at the people you’re following for your own mistakes. They’re yours, you own them.
With that said, would you continue to follow?
Knowledge is an Art
Call science all you like but the practical application of knowledge throughout each day begins to look less like scientific calculation and more like an art form as decisions are strategically played and plans are built. Gaining the knowledge to make that happen takes time. We don’t create masterpieces overnight, and rarely in youth. We certainly don’t create a masterpiece through replication.
At least not one that we can own.
Progress in social media and marketing will often follow learning curves where that learning is gained from the observation and focus of what is happening as a result of current developments in and around a certain strategy or project.
The art comes into play by understanding and knowing what to do with the information and knowledge you’ve gained from observing and learning. Observation isn’t intended to breed replication. It’s intended to help you understand the whitherto’s and they whyfor’s. To foster growth in your own knowledge as a marketer or a business trying to break into social media.
In essence, knowledge and the application thereof is about creating new value for people as opposed to smearing garbage in their face. Peddling copied content does nothing to create new value. You’re just reheating old value.
Eventually it loses its flavor and goes bland.
The Social Media Melting Pot
So many people have turned social media into a factor for replication. They’re trying to apply old methods that no longer carry any value to a system that demands real value and it’s breaking that system.
Social networking and the technology that we’re playing with, when used correctly, provides people with a channel for new value where they can pick up and run with the escalation of knowledge. This new knowledge should help solve problems and create a magnetic stir around important brands. Old, stale communication methods, outdated marketed and blatant advertising do absolutely nothing to propel the escalation of knowledge.
A large portion of people and organizations aren’t using social media to its true potential. Instead of pushing new value, over 70% of users are simply pushing messages that have been recycled instead of trying to create something buy cialis new that can be helpful. This isn’t just everyday users, it’s organizations as well. If anyone wants to see results, then that requires they do something completely different. That different take or different action requires that you know what to do at any given moment as opposed to simply “doing” because someone else is doing it
It might seem like you need to read minds and predict the future but it’s not as difficult as it might appear. You simply need to observe and learn what people want, then apply that knowledge so that you know what to do in order to provide the solution.
