If you want to survive in social media marketing, you have to stand out among your competitors.  In order to do that, you need make sure that you’re doing things differently.  If you want to make sure that your marketing within social media is different then you obviously need to know what they’re doing. There are countless businesses that are ready to tell the world about all the ways that they’re unique – how they stand out from...

I’m a rather big fan of consistency, along with patience.  Regardless of the situation, I’ve learned that those two things can see me through to the end whether it be bitter or prosperous.  Most often it’s prosperous.  This is important for any kind of social media campaign. These traits cannot be bargained away or shut off when it comes time to connect with people.  If you want to represent yourself correctly, you...

From someone who’s been involved in small business marketing for many years I can say with authority that a lot of business owners tend to work too much in their businesses and not enough on their businesses. Small business owners tend to get so focused on those things that keep business rolling along as usual that we never make any real time for tending to things that help us work on our business.  Either that or we’re just not able...

I’ve spoken before about the importance of a strong social media presence in marketing.  It’s the direction in which the web is moving, where people are immediately connected based on the social networks where they exist (and subsequently interact).  A distinction should be made here: A strong social media marketing presence is not an overbearing marketing presence. This is one of the most difficult truths for people to...

Putting your brand out into social media through marketing is a lot easier said than done.  There is myriad factors that you have to consider in order to create and execute a social media strategy that works. Unfortunately too many brands jump in without a strategy (or a poorly put together one) and the train wreck ensues.  Here are some warning signs that you’ve got your hands on a weak social media strategy. Lack Of A Social Networks...