One of the most important aspects of your content marketing strategy is going to be the content. We often talk about the merits of strong, enganging content that helps you connect free cialis to the reader but there are many pieces of the puzzle that go into developing a relationship with a customer. Unfortunately connection is never as simple as plugging something in.
When you want people to stick around and read your content, you have to make sure that the content you’re offering is valuable. Even then, you need to make sure that the content is readable. Not from a grammatical standpoint (though that’s important) but also from a time and attention span standpoint.
What I’m trying to get at… is that you need to stop with the 1000+ word blog posts.
It’s great if you have enough expert authority and experience to produce that much relevant content in a blog post but you’re handling it wrong when you try to pack that much information into a single blog post. You’re also wasting an opportunity to create a string or series that could keep people coming back to your blog over the course of a few days or weeks.
Is any informational or educational blog post so important identification that you absolutely have to get it online (and all of it) right this second? What are the benefits of that vs breaking the topic up?
The average person online reads at an 8-9th grade reading level with an attention span that runs about 500 words (some more, some less). Granted the content could dictate whether or not you can go longer (funny, great info, riveting, etc) that doesn’t apply to all content and you shouldn’t assume that you can run on and on… and on.
Write from a position of Brevity, and consider that if you’re trying to teach within your content that it doesn’t need to be as thorough as a textbook. Only enough so to get the point across.
Don’t bore your readers into submission – write brief, powerful content that will give you the upper hand during the connection and engagement process.
One of the latest articles from social media examiner is a good example. While the article is great, much like the rest of the content on their site, there is a lot of benefit to be had from trimming posts down. Not that they necessarily half to trim the example down, but if all of your posts run that length then you should consider the benefits of breaking the content up, trimming the fat and making it easier for all the members of your target audience to benefit from your content marketing – not just the ones with a lot of stamina.
