“Who Begins Too Much Accomplishes Little” It’s a German proverb that I think applies to just about everything in life, and it’s something I keep in the back of my mind every day when we work to launch new modules with SYNND, expand Social Media Science and work with others to improve their own businesses.  It’s especially true when it comes to marketing. There’s something about marketing that makes it a...

You may throw all you have into building a strong brand and improving your overall visibility, but what kind of affect are you having on your target audience?  Are you measuring the response at all?  Part of your marketing strategy should be a follow up to determine just how happy your customers are with your outreach, the service and other aspects of engaging your business.  Here’s why: A growing number of businesses are actually...

Twitter has been able to once again celebrate a spot in history as it grabbed another foothold in thew news-reporting and incident-reporting area of the web.  There is a very true realization here that news no longer ‘breaks’ around the world.  It chirps, like a little bird. More appropriately would be to say that news tweets....

You would think after all these years of internet use being mainstream, business owners would understand the value of the website but that’s just not the case.  The Wall Street Journal has recently shared a piece profiling business owners that actually choose not to operate a website – but instead to put the emphasis on their social media presence and corporate profiles. It’s true that social media is a powerful tool for...

Back in August of 2010 you may recall the update made to Digg – they announced a relaunch and revision into “version 4″.  As the update was put into effect, Digg was down for the better part of an entire day and those loyal users who loved Digg were locked out.  Unable to search it, submit to it or use the site in any form.  Once the new version went live, people had a strong dislike for the new interface and the...