Google’s Panda Update The Alternatives to Off Site Content Marketing
Google has made it pretty clear that they don’t want people dealing in content mills – it puts too much power in
price cialis panda update content marketing” width=”205″ height=”246″ /> the hands of those article directories and too little power in the hands of those who are trying to get in front of their target audience with quality content on their site. The last big fat panda update from Google showed us that less value was being placed on those article directories and content farms.
So does this mean article marketing is coming to an end? Is external content marketing a thing of the past?
Fortunately no, there’s just less emphasis being placed on certain aspects of external content marketing and other forms of online marketing. If you’ve put a great deal of weight on these forms of outreach though, the game is going to change for you.
Online marketers that relied on article marketing as a way to generate traffic and build their link profile were some of the hardest hit. If that was your strategy then you need to include some other forms of content marketing in order to make a dent post-panda.
Google is looking to put your site on the frontlines, so give Google what it wants and start with fresh content:
- Use your Blog – If you’re not blogging then now is the time to do so. Google loves fresh content and daily or weekly deliver of content is the way to win the content war. Your posts finally have the opportunity to rank much easier thanks to the latest update.
- Optimize your Blog – Your content marketing is an important part of your SEO strategy, so optimize your blog content – including the titles – in order to improve your chances of gaining targeted traffic.
- Revisit your Site Content – Your site content is the foundation of your content marketing strategy. Optimized website content is the doorway to SEO and if you want to improve relevancy and rank you need to start there. Don’t just write for SEO though, keep user engagement and conversion in mind.
- Post a Media Section - If you’re using press releases as part of your content marketing strategy then kudos, but make sure you add a media section to your site in order for your site to benefit from optimized press releases.
- Guest Post - Find leaders in your industry and offer a guest post, then invite them to do the same. We’re all strapped for time, and guest posting will keep the content marketing train rolling.
Bigger Content Marketing – Start Your Own Article Directory
You can still use article directories for content marketing but don’t forget that the latest update from Google is putting more emphasis on sites with unique content that are not article directories. Benefit from the update by starting your own article directory or resource section specific to your niche. It could be a list of articles similar to those hosted on servicemagic.com or you could create your own wiki and tie it into your site. Your website isn’t just a static billboard to advertise your business – it should become a living thing that changes, grows and engages your target audience. Join it with your content marketing strategy to gain powerful market share in your market online.
