4 Reasons To Push for Social Media Marketing

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    4 Reasons To Push for Social Media Marketing

    “We’ve already spent a lot of money on marketing, we don’t have the budget for social media and that other stuff.”
    That “other stuff” is where many businesses are failing to see where marketing is going.  If a business was truly spending their full budget on marketing then social media would be naturally included.  It’s not “other stuff”.  It’s mainstream media now just like Television and Radio are mainstream media for advertising.
    Social media is getting a lot of mixed reviews and it’s not because it only works sometimes, it’s because it only works sometimes when business owners do it right.  Many business leaders simply don’t know how to approach it or what to think and it’s a testament to how they run their business overall.  Ultimately if you know your customers then you should know how to engage them in any medium whether it’s in person, at events or through social media.
    The above statement is similar to other ways of thinking that are common.  Others include:
    “Is this really what its hyped to be and is it even worth it?
    “How are we even going to know if it’s working for us?
    “We don’t know how to measure the return so we don’t want to invest in it.”
    “Can the return even BE measured?”
    “We don’t have the budget for playing on social media.”
    “I don’t think blogging or sharing personal opinions can really help us.”
    I could go on and on with a lot of the negativity I’ve heard about social media but we need to be clear about a few things.  First and foremost, social media marketing isn’t something that’s being newly tested.  It’s merely an evolution of tried and true tactics on a new platform.  With that said, social media isn’t going anywhere anytime soon.
    Also, social media marketing isn’t about grabbing a few accounts and playing with them once in a while.  This is about networking with potential customers and your most devoted customers to improve sales, leads and conversion.  There are a number of reasons to push through, develop a strategy and get chest-deep in social media marketing.
    Social Media Marketing – For the People
    No matter what business you’re in, you need people because people are your customers.  Even if a you’re a veterinarian you still have to deal with the handlers of the animals that make up your customers base.  You might fix horses but you interact with and ultimately invoice people.  When it comes to social media marketing, those with the largest network and the most engaging content are going to win.  The larger your fan base, the more market share you potentially gain through exposure and referrals.
    Social Media Marketing – Change Comes Quickly
    The market doesn’t stay the same forever and trends rise and fall like the tides.  You better believe that the interests and needs of your target audience are not going to stay the same.  By developing and maintaining a large network through social media you’re not only broadcasting to your audience but you’re listening.  Your social media presence becomes a listening dashboard to discover what people want on the fly.  It’s the cheapest form of market research and allows you to update and change your business on the fly.
    Social Media Marketing – Sales & Customer Service
    You can generate a lot of leads and potential interest with social media marketing, but it’s also extremely powerful as a customer service tool.  If you think it has little to do with that aspect of your business, think again.  Your customers and clients live in an age where gratification and service comes instantly with online shopping and company engagement.  Social media and search engines give people results and answers – and they expect the same thing from the businesses they work with.  Customer services needs to be delivered live, in real-time.
    Voicemails, waiting on email responses and sitting on hold are a thing of the past.  You might think that you’re doing just fine with phone messages and email but your customers are rolling their eyes every time they need to address any kind of a customer service issue.  Social media marketing lets you generate that human presence similar to a customer service desk.
    Social Media Marketing – Because Google Says So
    It was a long time coming but we saw it a long time ago – Google is putting more emphasis on social proof and social sharing.  The concept is that if people are sharing your content through sites like Twitter, Facebook and other networks (social bookmarking) then it’s not likely for the content to be spam.  Only high quality content gets the most mileage so it’s an excellent ranking factor.  That means the more people like you, share your content and talk about you the more likely you are to come out on top in the search results.
    That’s just a few of the primary reasons why – despite apprehension – business owners need to make the effort to get involved in social media marketing.  It’s not something to dive headlong into and does require a sound strategy.  If you’re not sure how to tackle it properly then talk to use over at Social Media Science, we’ve got software applications like SYNND that can help you quickly learn to leverage social media marketing to put your business on top and start generating buzz with valuable content.

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