5 Benefits of Facebook PPC Ads

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    5 Benefits of Facebook PPC Ads

    FaceBook PPC or Google PPC?
    PPC advertising through Facebook brings in millions of dollars in business every year on a local level – and that’s not the money that Google is making.  Small business owners are discovering how Pay Per Click ads can quickly improve brand visibility and more than double sales with the right ads.
    Google isn’t the only player in the display ad game however – Facebook is helping business owners connect with their target audience better than any other platform and it’s the unique nature of the social media network that makes it happen.
    Google ads are great to a point, because when someone does a keyword or phrase search, your ad can pop to show an offer relevant to their search query – that’s where the line is drawn unfortunately.  There are few ways to customize the ad networks to ensure that you’re hitting your target audience.  In order to avoid wasted dollars on irrelevant clicks you need to plug in a lot of negative key phrases and variations you -don’t- want to appear for.  With all that work, it’s no wonder business owners turn their PPC management and marketing over to other companies.
    Facebook is making it a lot easier to hit your demographic though.
    Facebook PPC Benefit #1
    Ads are extremely simple to create within the Facebook platform and you can actually laser target your ads to appear only for the customers you want to reach.  The environment reads profiles and data posted by users to find relevant ads.  If you want to make an ad appear for 20-30 year old college students in love with star wars (the original, not the latest 3) who also enjoy fishing and lacrosse then you can do that.  Location, age, interest and more.
    Facebook PPC Benefit #2
    If you have a limited budget then Facebook PPC is perfect for you.  Like Google Adwords, Facebook Ads only require you to pay when someone views/clicks on your ad however the tightly focused system ensures that the clicks you get are going to be far more relevant.  With a small budget you can still get in on the action and get some play with Facebook ads.
    Facebook PPC Benefit #3
    If you’re not using a Facebook page for your business and you’re interested in doing some PPC campaigns then now is the perfect time to ramp up your social media marketing.  A Facebook page is a great way to introduce Facebook users to your brand.  They’re still within the social media environment where they’re comfortable, you’re not funneling them off to some other page with your PPC and they can immediately ask questions, interact with other customers and staff and learn more about your business.  The best part is that it’s free to launch a business page to work with your PPC campaign, and you can use the analytics to help measure the success of your campaign
    Facebook PPC Benefit #4
    By setting up a social media presence with a Facebook page and PPC ads, you can improve your brand visibility within the network.  That means giving people the ability to discover you, buy from you, like you and immediately share with their entire network how much they liked your offer.  When others view that content, your PPC ad could start showing for the extended network as well.
    Facebook PPC Benefit #5
    Ads on Facebook are far less intrusive.  In my experience working with the social network I’ve rarely felt like I was being interrupted.  In many cases they caught my interest far more than pay ads in search results because ads in Facebook are far more relevant to my interests.  That means the chance for conversion is that much higher.  When was the last time ads in Google caught your attention?  Multimedia PPC ads on Facebook are cheaper, easier to establish and are the next wave in getting in touch with your target audience.

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