5 Reasons You Can’t Replace Your Website Using Social Media

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    5 Reasons You Can’t Replace Your Website Using Social Media

    You would think after all these years of internet use being mainstream, business owners would understand the value of the website but that’s just not the case.  The Wall Street Journal has recently shared a piece profiling business owners that actually choose not to operate a website – but instead to put the emphasis on their social media presence and corporate profiles.
    It’s true that social media is a powerful tool for marketing – that’s one of the reasons SYNND is so successful.  Business owners and marketers are able to leverage social media through SYNND to improve their online reach, but social media comes nowhere close to filling corporate shoes.  Social media is something that helps business owners flesh out their inbound marketing strategy, but it’s not a means to an identity or a complete branding solution.
    If you’re using social media for more than its intended use, then here are 5 reasons why you need to stop and change your strategy today:
    1.  Loss of Credibility - All other things aside, you need to think about credibility.  In order to convert visitors and “browsers” into customers you need to build trust and establish credibility.  What does it say about your business when you have no website?  Anyone, scammers included, can make up a business and launch a social media presence including a Facebook page.  An actual website that shows a corporate or small business personality is another step toward a credible identity.
    2.  Lack of Direct Control - If you rent a home, how easy it to make updates and changes – like painting the living room a wild color.  In many cases you can’t change the home unless you own it.  This idea applies just as much to social media, where you’re limited to the confines of the established profile with very little room for creating a unique identity.  A website gives you the most control over your presence on the web.
    3.  Lack of Leadership - A website lets you build a real hub where you filter out valuable information that others share, contribute to and join.  Likewise, that hub gives you a central point where you can funnel all of your traffic to learn about you, your business and your product & services.  Your ability to lead your market and create a central hub is severely limited with social media.
    4. Limited Analytics - If you’re marketing online you need to know how your efforts are progressing, the results your getting and how you can use that data to modify your campaign.  Social media sites like Facebook offer analytics, but it’s watered down and even still it can be somewhat confusing.  A website with full control gives you far more statistical data that you can use to improve your marketing and online outreach.
    5. Communication Barriers - Social media is all about communication and engagement but even then it’s still limited.  Are you able to do a mass email to your Twitter followers?  Your website gives you the most customizable environment where you can gather and collect information from visitors and later market to them using that data.
    You can do a lot with social media but you can’t do it all.  Use social media as a way to boost your existing presence, as a tool to aid in your current marketing.  Remember social media is not a solution, it’s only one tool.
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