FaceBook PPC or Google PPC? PPC advertising through Facebook brings in millions of dollars in business every year on a local level – and that’s not the money that Google is making.  Small business owners are discovering how Pay Per Click ads can quickly improve brand visibility and more than double sales with the right ads. Google isn’t the only player in the display ad game however – Facebook is helping business...

A number of fantastic articles go unnoticed on social bookmarking sites because the headlines read like something out of a fifth rate pornographic comic book.  For clarification – that’s bad.  Your headline is the first thing readers see both in search engines and when they’re browsing the bookmarking sites.  If you don’t make every effort to provide a catchy headline, the chances of you getting noticed are about as good...

I recently spoke with a friend who contacted me with a little panic in his voice.  He manages a small business and prides himself on customer-friendly relations.  He is the epitome of easy-going but he was at a loss when a long-time loyal customer alerted him to a scathing and terrible review of his business on a highly used review website.  He wasn’t sure what he could do about it. When I asked him for the details of the review,...

When you’re looking to beef up your sales and conversions, traffic, etc with online marketing part of the strategy involves article marketing.  It’s a tried and true method and I’ve written on it before.  Article marketing plays a major role in backlink building as well as thought leadership to drive traffic. As long as it’s done properly, the benefits can be outstanding.  There are far too many marketers, both new and old, that...

“We’ve already spent a lot of money on marketing, we don’t have the budget for social media and that other stuff.” That “other stuff” is where many businesses are failing to see where marketing is going.  If a business was truly spending their full budget on marketing then social media would be naturally included.  It’s not “other stuff”.  It’s mainstream media now just like...