I found a radically different tool that I’m sure is going to shake things up in the Internet marketing world. Consider this… Content (1), Inbound Links (2) and Traffic (3) are the 3 major ranking factors for the search engines (especially Google). this tool promotes content (1) and then initiates natural inbound links (2) and produces immediate traffic (3). When all 3 of these elements combine you have a recipe for high search...

Active recruiting means you’re looking for the right person for a job.  Any  one actively looking to fill seats knows that you can’t throw all your efforts into one location because your prospects may not be at that location.  You need multiple sources.  If you want to find the most diverse crowd to pick from and find those gems than you have to start picking through the far corners of the web, including social media. Demographics...

A good question to ask yourself when you’re looking at social media integration, especially Twitter, is to ask yourself why you’re using it. Do you want to make money? Do you need valuable intel? Want feedback? Need blogging ideas? Want to make your content go viral? Trying to sell something? If you’re trying to push any kind of product through Twitter to an audience, that’s all well and good – as long as you’re doing it in a...

A frequent concern is how people can leverage Facebook for social media marketing.  It’s often seen as a kids site and nothing more than a simple social network.  If that’s the case, then how come so many businesses are finding success there? Many companies and individuals that want to leverage social media are holding back because they fear that Facebook just takes too much time – a limited resource for many of us.  It’s true...

Blogging is a powerful tool for engaging prospects.  It has reach, potency, branding power, it can imbue trust and credibility and it’s scalable to virtually any business that gets involved with it. With that said, it’s got more obstacles than an urban assault training course that can leave the average joe or business owner completely baffled, frustrated and annoyed with the entire concept. Blogging struggles hit all of us, especially...

A great foundation of content marketing, whether you’re dealing with blogs or articles (and just good copywriting in general) is a sturdy conversational tone within your content.  This gives you the ability to snatch up the grammar rules and bend them a little.  Sometimes a lot.  The main point of it is not to generate the perfect thesis for college, it’s to emulate the way people speak – even if there is a dash placed somewhere it...