content marketing

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    25

    Content Marketing – How to Leverage an Inactive Blog

    Content Marketing – How to Leverage an Inactive Blog

    cze
    17

    The Downside of PLR Content in Content Marketing

    The Downside of PLR Content in Content Marketing

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    14

    Becoming a Thought Leader – Would You Listen to You?

    Becoming a Thought Leader – Would You Listen to You?

    Maj
    11

    The Google Panda – Inspiring New Content Marketing Strategy

    Google’s Panda Update The Alternatives to Off Site Content Marketing
    Google has made it pretty clear that they don’t want people dealing in content mills – it puts too much power in the hands of those article directories and too little power in the hands of those who are trying to get in front of their target audience with quality content on their site.  The last big fat panda update from Google showed us that less value was being placed on those article directories and content farms.

    sie
    23

    Trouble Losing Readers? Trim the Fat from Your Blog Content

    One of the most important aspects of your content marketing strategy is going to be the content.  We often talk about the merits of strong, enganging content that helps you connect to the reader but there are many pieces of the puzzle that go into developing a relationship with a customer.  Unfortunately connection is never as simple as plugging something in.

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    11

    Is Your Business Hiding In Plain Sight?

    I’m trying to figure out why so many organizations, individual marketers and businesses that boast an online presence make it so very difficult to get in touch and contact them.

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    04

    Are You Crippling Your Drip Campaign?

    The drip campaign is a great way to ease new leads into your sales process and educate them in a consistent manner – all through an automated process.  This is a great supplement to any sales team you might currently have because those automated emails can help replace the typical Q&A period that tie up sales people.
    Keep in mind that a campaign like this won’t replace your sales people but instead supplement them and make their job more targeted.  Instead of having to respond to every lead, the sales people can respond to every lead that responds favorably to the campaign.

    Maj
    21

    Mastering Content Marketing – How To Be Interesting

    We all think we’ve got something interesting to offer, something witty to say, and some spark of knowledge to share.  That’s why we’re blogging and that’s why we’re engaging others in social media.  We feel we’re relevant, along with what we have to say.