Google+ is creating a lot of stir and buzz on the web, and there are two schools of thought when it comes to this new social network:  Either Google+ is going to broad smack Facebook in the Face or Google+ is no match for the heavy weight contender. I’ve seen posts go either way in recent weeks as Google rolled out the invitation-only access of Google+.  What’s interesting about the silent bout between the two giants is that Facebook...

When Facebook started opening up possibilities for businesses to promote themselves through a business page, marketers and business owners went crazy.  Through the mad rush, everyone squeezed into the doors and made their little slice of commercial Facebook space… then said “now what?” Brands tried to do the same thing with the launch off Google+ despite the fact that Google said branded pages were coming later.  Google ultimately...

When you get involved in marketing online and doing content marketing, you usually end up with at least one blog – in many cases you wind up with dozens of them to handle specific areas of your business or your various products.  While many of them will thrive you inevitably wind up with a few that don’t do so well.  Perhaps the market for blue widgets seemed to fall away a bit.  Maybe you’re just not as interested in a particular...

FaceBook PPC or Google PPC? PPC advertising through Facebook brings in millions of dollars in business every year on a local level – and that’s not the money that Google is making.  Small business owners are discovering how Pay Per Click ads can quickly improve brand visibility and more than double sales with the right ads. Google isn’t the only player in the display ad game however – Facebook is helping business...

A number of fantastic articles go unnoticed on social bookmarking sites because the headlines read like something out of a fifth rate pornographic comic book.  For clarification – that’s bad.  Your headline is the first thing readers see both in search engines and when they’re browsing the bookmarking sites.  If you don’t make every effort to provide a catchy headline, the chances of you getting noticed are about as good...

I recently spoke with a friend who contacted me with a little panic in his voice.  He manages a small business and prides himself on customer-friendly relations.  He is the epitome of easy-going but he was at a loss when a long-time loyal customer alerted him to a scathing and terrible review of his business on a highly used review website.  He wasn’t sure what he could do about it. When I asked him for the details of the review,...