When you’re looking to beef up your sales and conversions, traffic, etc with online marketing part of the strategy involves article marketing.  It’s a tried and true method and I’ve written on it before.  Article marketing plays a major role in backlink building as well as thought leadership to drive traffic. As long as it’s done properly, the benefits can be outstanding.  There are far too many marketers, both new and old, that...

“We’ve already spent a lot of money on marketing, we don’t have the budget for social media and that other stuff.” That “other stuff” is where many businesses are failing to see where marketing is going.  If a business was truly spending their full budget on marketing then social media would be naturally included.  It’s not “other stuff”.  It’s mainstream media now just like...

We rarely a great deal for business owners and marketers to embrace content marketing and social media marketing primarily for the effect it has on bringing a business and its audience close together.  It’s that content, right down to the posts in social media, that drive engagement.  It’s so important in fact that even veterans and major PR handlers for big business have asked themselves the question of whether or not they...

When I initially got a copy of Content Rules handed to me by an associate, with a brief explanation of the contents within, I admit I was a little skeptical at first.  Given the nature of my business and having been involved in online marketing and content marketing for years I expected a decent book on the subject (noting the powerful authors involved) but one that wouldn’t necessarily speak to me directly or teach me much. Needless...

“Who Begins Too Much Accomplishes Little” It’s a German proverb that I think applies to just about everything in life, and it’s something I keep in the back of my mind every day when we work to launch new modules with SYNND, expand Social Media Science and work with others to improve their own businesses.  It’s especially true when it comes to marketing. There’s something about marketing that makes it a...

You may throw all you have into building a strong brand and improving your overall visibility, but what kind of affect are you having on your target audience?  Are you measuring the response at all?  Part of your marketing strategy should be a follow up to determine just how happy your customers are with your outreach, the service and other aspects of engaging your business.  Here’s why: A growing number of businesses are actually...