Content Marketing – How to Leverage an Inactive Blog

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    Content Marketing – How to Leverage an Inactive Blog

    When you get involved in marketing online and doing content marketing, you usually end up with at least one blog – in many cases you wind up with dozens of them to handle specific areas of your business or your various products.  While many of them will thrive you inevitably wind up with a few that don’t do so well.  Perhaps the market for blue widgets seemed to fall away a bit.  Maybe you’re just not as interested in a particular product as you thought you would be.
    Whatever the reason, you shouldn’t let the blog just sit idly without any activity.  Here are 5 things you can do with your personal or company blog that could still generate some revenue and traffic:
    What to Do With Your Blog: Sell the Beast!
    I can’t imagine anyone involved in blogging that doesn’t fantasize about selling their blog and domain for hundreds of thousands of dollars to some major corporation that wants to get their mitts on it.  AOL always seems to be prowling for new blogs to absorb.  If you’re interested in selling your blog then there are two route to go about doing so:
    1. Actively Selling your Blog – This involves posting that your blog is for sale on various communities and forums.  Likewise you need to start prospecting.  That means contacting individuals and businesses that may be interested in the “real estate” of your blog.  There’s a lot of benefit in taking over an existing blog vs. starting a new one and in many cases it’s worth the bread.
    2. Passively Selling your Blog – If you don’t have the time to go chasing prospects to sell your blog then you could always try passively selling the blog.  This entails putting up a final post on your blog that clearly states “hey this place is for sale – if you want to buy it contact me here”.  Once that post is life you just have to hope the people that stop by are interested enough to contact you for more information.  It will likely take a while but on the upside you don’t have to spend a lot of your own time trying to find a buyer.
    What to Do With Your Blog: Tear it Down for Scrap
    Like an automobile in decent shape, a good blog can be dismantled and stripped for the parts in order to make some money.  The content you posted is worth a lot by itself and there are number of things you can do with it.
    1. Sell the Individual Content – You can either sell individual articles or as a bundle to another business or blogger that could gain some use from them; especially if they’re well optimized and well written
    2. Make Long-Term Money – Try a site like AssociatedContent where you can publish your articles and make money every time someone views that article.
    3. Make an eBook – Compile the content you’ve written into a useful eBook that others can use for information.  Offer it as a free download to build a lead list or sell the eBook for just a few bucks to make a little cash on the side.
    4. Sell the Domain – Content aside, your domain might be worth some money if it’s got a decent page rank and gets a fair amount of traffic.  You can use a domain name selling service like GoDaddy auctions or even eBay.  Likewise try contacting companies that might be interested in buying the domain name directly from you.
    What to Do With Your Blog – Break Out the Billboard
    Just because your blog is inactive doesn’t mean it’s useless.  If you can’t come up with any new content for that particular topic then try using it as a billboard to cross promote another piece of work.  You can also use that blog to promote something else such as another blog or an eBook, affiliate product, etc.  If the blog is sitting there costing you money each month then use it as a promotional tool to try to gain some of that money back through traffic, ad dollars or affiliate sales.
    What to Do With Your Blogg – Merge the Content
    Can’t sell the content or part it out?  Then try to add it into one of your active blogs.  Merging content is a great way to reuse the content and get some more mileage out of it.  Obviously the content will need to be somewhat relevant but you can also revise the piece a little to make sure it works with your existing content.  Remember that the more relevant, optimized content you have on your site the more traffic you can potentially get from the search engines.  Especially from the wide variety of long tail searches that results from having a good selection of blog content.
    What to Do With Your Blog – Never Let is Sit
    A blog that is left to sit is just wasted money.  You’re throwing a few bucks a month in hosting fees out the window but you’re also losing money in all the missed opportunities.  If none of the above can be applied to your blog then it may be best to simply scrap it – especially if it’s costing you money.  Repurpose it, rethink it, reimagine it – get what you can out of the content and then move along.

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