The Downside of PLR Content in Content Marketing

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    The Downside of PLR Content in Content Marketing

    When you’re looking to beef up your sales and conversions, traffic, etc with online marketing part of the strategy involves article marketing.  It’s a tried and true method and I’ve written on it before.  Article marketing plays a major role in backlink building as well as thought leadership to drive traffic.
    As long as it’s done properly, the benefits can be outstanding.  There are far too many marketers, both new and old, that jump into this with actually formulating a strategy.  Even worse, they see the whole concept of article marketing as something that’s tedious and a massive black hole that sucks away time.
    This causes many to opt for the private label rights (PLR) content that is so readily available on the net.  PLR offers the illusion that marketing can be made simple by purchasing pre-made content.  Essentially, you buy hundreds of articles in a specific niche or on a certain topic and you can publish that content on your site, under your name, without having to give credit to the author.
    It sounds like a great option, but there are a number of negatives to opting for PLR
    Content Marketing Implosion – Duplicate Content
    Most sites peddling PLR content don’t offer unique content rights.  Often they sell PLR with distribution rights, resell rights, rewrite rights, etc.  That means there are a ton of other people out there with the same content that you’ve purchased.  This can create a duplicate content issue with the search engines.  Only one version of the content will typically get listed within the search engines, the others are often left to the archives.  There’s a good chance that if you purchase and post PLR, it won’t do you much good in regards to your site rank in the SERPs
    Content Marketing Implosion – Poor Quality
    A lot of PLR is generated by freelance “writers” that are outsourced from countries where English is not the native language.  I’ve had experience with outsourced content and PLR content of this nature; I’ve read and sifted through thousands of articles and rarely do I see anything that is worthwhile.  More often than not, the content is extremely vague and the information carries no value to anyone.  To make matters worse, the grammar and spelling can leave a lot to be desired.  In my opinion there is no such thing as articles that are JUST for building backlinks.  People are going to stumble across your content and if it reads like a 4th grader wrote it after drinking half a keg then you can expect people to form a negative opinion about your intelligence.  Forget about whether or not they want to trust in what you’re peddling.
    Content Marketing Implosion – There’s Still Work Involved
    You can’t just repost PLR content.  If you want to gain any benefit from it you have to rewrite it or spin it.  Spinning the content with software usually leaves it in worse shape than when it started.  Software can’t create quality content, and some spinners need you to plug in the alternate words – that takes more time than most people care to do and in some cases it’s easier to just write the article yourself.  Along the same lines, you could rewrite the PLR yourself just to change the way it reads.  Improve it, punch it up, make it unique, etc.  The problem with that is that the content is often vague to begin with, so if you don’t know anything about the subject matter then you’re still going to be left with an article that provides no value.
    It’s best to avoid buying into PLR content.  It doesn’t take that long to produce a few good articles each week to use in your marketing campaigns.  If you’re really that strapped for time, then opt to hire a professional and pay for good content that will help sell your authenticity.

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