Facebook Opts to Ban Google+ Ads

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    Facebook Opts to Ban Google+ Ads

    Google+ is creating a lot of stir and buzz on the web, and there are two schools of thought when it comes to this new social network:  Either Google+ is going to broad smack Facebook in the Face or Google+ is no match for the heavy weight contender.

    I’ve seen posts go either way in recent weeks as Google rolled out the invitation-only access of Google+.  What’s interesting about the silent bout between the two giants is that Facebook might actually be threatened by Google’s new service.

    How, you ask?

    Michael Lee Johnson is a developer of web applications.  He thought he was doing well to market himself when he created an ad campaign on Facebook to garner more followers on Google+  It worked to a point because Michael picked up hundreds of new followers but it wasn’t because of his ad.  \

    It was because Facebook banned him

    Before he ran with the ad (preview shown above), Michael asked his friends over at Google+ what they thought of the whole idea of the ad before he actually ran it.  What’s even more amusing about this is that Michael was able to specifically target people who ‘liked’ Google.  So is Facebook now going to ban all ads relating to the new competitor?

    Maybe Zuckerberg is just protecting his own status as having the most followers on Google+.  It seems they’re just ramping up the aggression on blocking out Google+.  The social network has already blocked users from working with tools that allow them to port connections over to Google+.

    This is the reason Michael received in response from Facebook when his advertising account was banned:

    “Your account has been disabled. All of your adverts have been stopped and should not be run again on the site under any circumstances. Generally, we disable an account if too many of its adverts violate our Terms of Use or Advertising guidelines. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertising guidelines if you have any further questions.”

    Facebooks runs a TOS similar to a lot of other services, so technically they reserve the right to refuse ads at any time for any reason but their TOS does specifically say they can refuse ads for competing products and services that might negatively affect their relationship with their users.

    Of course cancelling ads is a little different from completely banning an account, so the actual account ban makes it look like Facebook is very much concerned with the current growth of Google+.  Despite the ban (and likely because of it), Michael got what he wanted.  He now has more than 900 pulses within the Google+ network.

    Imagine the numbers if Facebook had just ignored it – just another drop in the bucket.

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